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It’s the thought that counts

IN Commercial Sustainability

During this holiday season, if you received a gift and your facial expression confessed that you were less than pleased, we typically hear, “Well, it’s the thought that counts.” The origin of this phrase comes from, “It is not the gift, but the thought that counts,” penned by Henry van Dyke (1852 – 1933), an American author, poet, diplomat, and theologian. Van Dyke was a professor of literature at Princeton University, served as a U.S. ambassador in the Netherlands and Luxembourg, and was given prestigious positions and honors during his lifetime.

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